Deadline for submissions:
APRIL 3, 2017 at 11:59pm EST

University Profs

Encourage your students to shine in the second- annual Canadian Millennial Hotel Competition #hotelNEXT!

Raise your school’s profile among hotel industry leaders.



What do Millennials and Baby Boomers have in common?

They both love great hotel experiences. However, where these two groups may not see eye to eye is on the kind of hotel experience they are after. Now university students will have the chance to compete in a contest to come up with a hotel concept that best suits their unique needs, in Canada’s Second Annual Canadian Millennial Hotel Competition!

This case competition will give undergrad students a chance to showcase their bold and inspiring ideas on leading hotel concepts. From across Canada, students will put their ‘education into action’ and win a cash prize. They will also have a chance to meet—and WOW—hundreds of Canada’s hotel industry leaders at the annual Canadian Hotel Investment Conference on MAY 16-2017 in Toronto.

The hotel industry can learn from students.

This contest will give Canada’s rapidly evolving hotel industry more insight into what 18-29 year olds want in a hotel experience. Just as outlined by Mr. Bill Marriott in his 2015 speech in Toronto, there are an ever-growing number of Millennials taking part in Canadian hotel experiences in addition to working in the sector. Recognizing Millennials’ tastes in hotel design and amenities is key for this evolving industry.

Educators can build closer ties with industry and enhance student learning.

This competition will give hotel schools in Canada a new level of recognition at the Canadian Hotel Investment Conference and with Canada’s top lodging industry experts. It will also provide them a chance to enhance student learning through additional hands-on, real-life experience in designing a hotel concept. Since this is a ‘hotel development’ project, the Teams need to demonstrate original ideas and what makes their concept different. Care must be taken not to align the project with a specific existing brand. The Teams would need to research the markets, determine positioning, size and type of hotel, prepare financial projections, determine construction costs, consider financing and then provide an investment analysis.

How you can help

Follow these steps to get your students excited and included!
1. Download this POSTER, hang it in your classroom and mention the project to get your students excited!
2. Inspire students to form teams and to check out the 6 Steps to Win.
3. Encourage students to reach out to one of our Mentors!
4. Check in with the team’s progress and review the scorecard.
5. Make sure that they submit the project by the deadline on April 3, 2017 at 11:59pm EST!

Watch students present on stage at what can be called the “biggest interview in the Canadian hotel industry”.

Canadian Hotel Investment Conference


The Canadian Hotel Investment Conference (CHIC) is owned and operated by Big Picture Conferences (BPC). The annual event attracts investors, hotel owners, senior development executives from Canada's $16.7 billion lodging industry representing 8,500 hotels, motels and resorts. Delegates and top industry leaders discuss ever-evolving Canadian hotel landscape and upcoming trends, including providing service to Millennials and next generation travellers.

Big-Picture-Conferences Big Picture Conferences (BPC) is dedicated to connecting people through the synergistic production of annual conferences and networking events for the Canadian hospitality industry. BPC delivers 'turnkey' events by developing program content, organizing quality speakers, coordinating marketing services while managing venue arrangements, registrations and finances.

©2017 #hotelNEXT is owned and operated by Big Picture Conferences.